"The Sunny Heart of San Francisco" has been our motto as long as anyone can remember. And even with global warming and sea levels quickly rising, our motto should have a very long and valuable, meaningful, relevant life. The EVPA/EVNA logo, however, has evolved over time. Changes mostly subtle, adding color, sometimes adding words. None of our current leadership knows why any of the changes were made, although we can surmise.
It's time for our logo to get back to its Origin!
And the EVNA leadership wants to challenge our members to be creative, expressive and representative our our mission to reform our logo which can serve the EVNA in print, online and perhaps on a decal on your door for the foreseeable future.
Some attributes that may make for a good logo redesign:
- Observe our History
- Fit who we are
- Be Unique, Recognizable, Iconic
- Be able to adapt to print, online and other possible formats for uses on T-SHirts, Coffee Mugs, and Door Decals!
Here is the recent history of how our logo has evolved:
The Logo in Time - Logo History
This first readily available historic logo is from the September 2000 Eureka! Newsletter. The Logo was a black & white outline of San Francisco, with a sunburst and heart over the center, and vertical lines drawn through the ocean and bay. Wording over the logo is difficult to read, but appears to say "the sunny heart of San Francisco" which was also a long-time slogan of the association.
In September 2001, the newsletter sported a new B&W logo, aligning the wording horizontally and changing the sunburst to octal points of a compass. The vertical lines over the water were eliminated.
The first colored version of the logo appeared in the March-April 2008 Eureka! Land was colored green and the water a light blue.
September 2011, the logo was replaced with the one currently in use for the Eureka! newsletter. The compass points were replaced by an asymmetric Isotoxal octagramic blob with an aura, and colors were dulled. The website address was added in the March-April 2012 version.
For Stripe credit card processing setup in March of 2016, the logo was simplified and colors adjusted to better coordinate with the Stripe site, although Stripe colors can also be altered to match our branding colors. Wording was stripped for stripe, as were the bridges, colors brightened and the compass points restored. The heart and compass each were given a slight drop shadow.
Proposed 2018 Brand Contest
512 x 512 which can be adopted to all formats, in Color & B&W
Perhaps the B&W version --> needs a box? And the hearts should be larger??
Here's a variation of the 2018 entry: